Customers
Customers
In Parlant, a customer is a code word for anyone who interacts with an agent—regardless of the real nature of the relationship between them.
While agents can operate anonymously (without knowing who they're talking to), tracking registered customers enables powerful personalization opportunities.
By letting your agents understand who they're talking to, you can tailor interactions for different user segments: high-profile customers might receive premium offers, new users can get focused onboarding guidance, and so forth...
Parlant makes customer-specific personalization simple, requiring only minimal identification—in fact, just a name is enough to get started.
parlant customer create --name "Scooby"
Tags
You can also divide your customers into different groups and control group-specific personalization by using tags. For example, you can create a tag for VIP customers:
parlant tag create --name VIP
parlant customer tag --id CUSTOMER_ID --tag VIP
To learn more about advanced personalization possibilities for specific customers and groups, check out the context variables section.